The Black Men’s Flower Project is challenging outdated norms of Black male masculinity by distributing surprise bouquets to men of color.
Founded in 2017 and relaunched in 2023, the initiative aims to foster a sense of community and address mental health issues in Black men. Co-founder John Pendleton emphasizes the importance of this gesture, recognizing the struggles many Black men face.
The project’s message is clear: it’s perfectly acceptable for one Black man to send another flowers as a gesture of appreciation and respect. The initiative hopes to expand its reach nationally through partnerships with Black-owned flower shops. Recipients, like Jonathan Isaiah Smith, attest to the profound impact of receiving flowers, highlighting the warmth and love it brings.
This initiative stands as a beacon in targeting toxic masculinity and promoting mental well-being among men of color.